Some Facts

Americans are spending more time than ever on social media sites like Facebook.  It is smart to spend your marketing dollars in places where potential clients and customers are spending a large portion of their time.  Thus it only follows that investing in social media marketing is, indeed, a wise investment!

To illuminate, below are some pointed facts* on Americans’ social media use

• Americans spend nearly 25% of their internet time on social media sites like Facebook – that’s a cumulative 906 million hours per month!
• 70% of social-network users shop online.
• Social Media has grown rapidly, with nearly 4 in 5 internet users visiting social networks and blogs.
• 53% of social-network users follow at least one brand.
• Social Media is no longer just for the younger generations; social media users over the age of 55 are a key driver in its recent growth, particularly through the use of smartphones.
• Americans spend more time on Facebook than any other U.S. website!

*Nielsen’s State of the Media: The Social Media Report, Q3 2011

The Latest Social Media Facts (April, 2012)

Facebook: The Social Giant

• About 67% of Facebook users are over age 25
• Monthly active users total over 850 million
• 250 million photos are loaded every day
• 20% of all page views on the web are on Facebook (that’s 1 in 5!)
• 2.7 billion “Likes” per day
• 57 % of users are female
• New visual and mobile platforms/apps

Twitter: The Simple Wonder  There are over 465 million accounts 175 million tweets go out each day Each day sees 1 million new Twitter accounts Top 3 “Tweeting” countries are the USA (107 million), Brazil (33 million), and Japan (nearly 30 million)