Social Media Marketing Explained
Social Media Marketing has become one of the most effective marketing tools today.
The notion that social media is only for young people is no longer true. In fact, the biggest driver in today’s social media growth today is due to users over the age of 55 on their smartphones.
But what is social media marketing?
To start, “social media” itself is a rather catch-all term for sites ranging from Facebook to Twitter to Four Square, as well as blogging and e-marketing (email marketing). Social Media is content-driven. For example, you may have a wealth of information on your website, but are people seeing it? Through social media you can “push” that information out to users and potential clients without them even realizing it’s being “pushed.”
And to take it one step farther, Social Media Marketing takes various social media mediums – Facebook, Twitter, YouTube, etc. – and utilizes them to best serve a business’ or brand’s marketing goals.
Also, there is a key difference between social media marketing and other marketing platforms: Social Media is earned media, not paid media (i.e., print ads, radio, television commercials). Social Media, on a broad scope, is a form of opt-in media, with the goal being to get users to “opt-in” to your advertising message(s), albeit subtle.
And finally, some illuminating quotes on “social media marketing.” Indeed, the name is deceiving. The goal is to “market” without the consumer actually knowing you’re marketing:
“Engage rather than sell … Work as a co-creator, not a marketer.” -Tom H. C. Anderson
“Social media is not a media. The key is to listen, engage, and build relationships.” – David AlstonRead More
What can social media do for your business? A lot.
No matter what your business or brand, from retail, to restaurants, to service and professional industries, social media serves a vital purpose in today’s world. Put simply, it is a cost-effective way to communicate information to your audience in an extremely timely manner. But more than that, it can drive sales, boost brand-awareness, and enhance your business’ reputation.
Through social media marketing, you can:
- Establish and amplify brand awareness
- Boost sales and overall revenue
- Increase customer loyalty and trust
- Personalize your business
- Interact with and gain feedback from clients and customers
- Conduct market research
- Expand your business and marketing contacts
- Enhance your online and overall reputation
- Establish your expertise in your industry
- Provide information in a timely manner
Testimonials & References
“Using InSite Media with Ashley at the helm has been a very positive experience and all you have to do is sign up and Ashley takes care of everything. We have seen a big increase in our social media via Facebook, Twitter, and Pinterest activity, and have had increased sales in our products with e-mail blasts and ads. She is very creative and always involves you in all aspects of the process. A must have for any business in the market today.”
“As a one person non-profit office, I don’t have the time to keep up with all the things I have to do, let alone
“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” -Bryan Weiner, CEO at Digital Agency 360iAdditional Info